On 4 February 2016, a user at Dell Community Forum asked:
I have recently purchased the Dell XPS M1330, and I am having a problem with the Nvidia card. I installed it and had trouble opening programs. The monitor is also not working correctly. How do I fix these problems?
Dell Support replied on 6 February 2016:
“Regarding your XPS M1330 computer, you will probably want to check this link for driver updates that might help.”
The Dell Support page was titled “Looking for updates for your video card?” and contained an image of a pink pig wearing sunglasses inside a white circle with a half-moon cut-out in the middle. The page read: “These are some interesting updates you may be interested in to improve your system performance.” Some users were upset by the marketing ploy and posted negative comments on the social networking site Reddit. These included users named “rodentguin,” “jmf_2c3”, or “noneofyourbusiness.” One post read: “Some people won’t buy computers that don’t have enough pixels… this is just disgusting… Disgusting marketing.” Another user wrote: “@dell I’d say it’s pretty manipulative, but whatever.” A third user commented on his own experience with drivers updating: “[t]he [nVidia drivers] download link was right above my head as I browsed around this morning.” The creator of the page responded to the criticism, saying he did not mean to deceive customers into installing unnecessary software. He also said he needed to determine how many people would click on each download link. The page was later removed from Dell’s website before being restored for several months after complaints from users who complained about the marketing ploy. In November 2016, another support staff member responded to customer concerns about deceptive marketing tactics on Twitter, writing:
Your computer has an Nvidia video card.
If you’ve got a Dell XPS 13, your computer has an Nvidia video card.
Nvidia is a company that makes video cards and is one of the industry’s leaders. The company’s best-known products include high-end graphics cards that run games at high resolutions (4K or higher). They also make mobile devices such as tablets and smartphones; these devices use Nvidia chipsets to provide processing power for various functions like gaming or streaming videos from YouTube or Netflix.*
The Nvidia video card is not working correctly.
The Nvidia video card is not working correctly. The Nvidia video card is not working, and you are trying to fix it. The Nvidia video card is not working correctly, and you are trying to fix it with a driver update.
Using a driver update may improve your computer’s performance.
You can update your drivers automatically with a driver update tool. This is typically the easiest way to do it, but if you’re not comfortable with this method, there are other options available.
There are many good drivers available.
There are many good drivers available. They can be downloaded from the manufacturer’s website, or they can be downloaded from their support website and installed manually. The last option is only helpful if you have a permanent Internet connection. However, it’s still worth checking out if you want to ensure that your computer runs optimally before buying another graphics card or upgrading your processor.
SECTION: Laptop or desktop.
Description: This section is for information about your computer. Detailed information about your computer, including the make and model of your laptop or desktop, and a list of its installed software and hardware components, is provided below.
Takeaway: This section should provide a lot of helpful information.
In a friendly tone
